If you use Twitter to stay connected with your online customers then it’s time to lengthen your tweets. Analytics have shown that tweets that average around 130 characters not only give your followers more content to read but also increase click-through-rates(CTR) from links in those tweets generated. It also seems as though Twitter users are more likely to click on links in tweets if they’re accompanied by something else, such as a description of the link. When publishing content to Twitter, choose your characters wisely, and use that space to encourage others to click the links you post by including an enticing description or teaser of the content you’re linking to. We are not advocating you to become a tweet novelist or anything like that, we are just suggesting that you keep your tweets around 130 characters when applicable and see if you get higher CTR for your tweet generated links.
For more how to’s on writing tweets that can increase CTR for your business there is a free video tutorial you can download from How To Start.