This is a post written by Elisa Gabbert from HubSpot. Elisa is the Content Development Manager at WordStream Inc., a provider of search marketing software and services. She manages the WordStream Internet Marketing Blog and you can follow her on Twitter at @egabbert. If you manage a Google AdWords account to supplement your organic
If you use Twitter to stay connected with your online customers then it’s time to lengthen your tweets. Analytics have shown that tweets that average around 130 characters not only give your followers more content to read but also increase click-through-rates(CTR) from links in those tweets generated.